Transmedia Storytelling: Immerse Yourself


 Image Source

Transmedia storytelling is the expansion of a narrative over multiple mediums that add new information to the original story in unique and entertaining ways (Jenkins 2007). This process of narration has enhanced the entertainment experience by making storytelling more immersive and exciting for audiences. For conglomerates, transmedia storytelling is an economic imperative (Jenkins 2007). By expanding their potential markets they no longer have to rely solely on blockbuster films for profit.

The T.V series, Avatar the Last Airbender is an example of a transmedia text. In addition to the original series other mediums have contributed to the franchise by providing new content to the original storyline. These include, Avatar wiki (giving consumers background knowledge on characters and events), video games (providing alternative story lines), comic books (used as a bridge between seasons), the new series Legend of Korra (building on the original series) and fan art. All of this adds to the original narrative, creating a greater experience for views and a deeper insight into the Avatar world.


Original Source

 150150-Avatar_-_The_Last_Airbender_-_The_Burning_Earth_(USA)-1 Toph-avatar-the-last-airbender-34880501-500-607 The-Last-Airbender-movie-poster

Image Source                         Image Source                        Image Source

Avatar Comic Book Trailer:

Transmedia storytelling also creates interaction through collective intelligences, where prosumers and produsers add information to the storyline, creating a vast pool of knowledge (Jenkins  2007). For example the Avatar wiki has a talk option:


Image Source

So where does Google Glass fit into transmedia storytelling? The 3D-enabled motion novel, State of Syn is designing an app for Google Glass, which immerses the user into that world, placing them as a character in the series(Spangler 2013). Using Google Glass’s gyroscopic head gesture control, the app allows the player to use their own eyes and head to operate the game (Spangler 2013).The app will also provides a prologue to the series, giving the consumer a greater insight into the origins of the story. In addition the creative director Jay Bennett (2014) said that he encourages fans to create their own content(cited in Vogel 2014).

With the devices use of augmented reality, Google Glass will open up new points of entry for transmedia storytelling (Jenkins 2007). And this is just one example of Google Glass’s capability of supplying distribution channels that contribute to a transmedia environment, there are many more apps to come, opening up many more exciting experiences.


  • Moore, C 2014, Global and Local: Transmedia narratives, blockbusters and content flow, Lecture, BCM112 Convergent Media Practices, university of Wollongong, delivered 14 May


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s